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# 1 You should take advantage of promotional plugins: Built into sponsored advertising systems such as “Sitelink” in the Google Ads system, promotional plugins allow you to view important supplementary information, such as discount percentage or discount amount. Promotional plugins can be set at the ad group level, making the initial setup process much easier, faster and simpler. These promotional supplements are a great way to promote products in an ecommerce store as they are very prominent and visually perceived as discount coupons. And just between us, who does not like discounts?

# 2 It’s recommended to invest in quality and compelling content: Potential customers search the web for products like yours because they genuinely need them. Try to make no mistakes because surfers do not visit sites like these just out of sheer curiosity. If you want these surfers, who visit your e-commerce site with a high willingness to act, to complete a desired action, (e.g., purchase, registration, joining a loyalty program, etc.), it is very important to invest in convincing content already in the advertisements. The wording of ads should arouse interest, touch emotions, offer a solution to a problem or remove fear. Therefore, when drafting advertisements, you should step into the shoes of an imaginary typical customer, understand what problems he is experiencing, offer him a solution and at the same time think what his search habits are (i.e., what keywords or hash tags does a typical customer tend to type when searching for products like mine? ).

# 3 It’s important to explore the viability of advertising on new platforms: The online world is not freezing in place. It is moving forward and evolving, and every few years a new platform emerges into the world. So, why not to take advantage of it and examine the viability of advertising in it as well?! Here are some platforms to consider:

• LinkedIn – A business-orientated social network, suitable for advertisers who target an audience of professionals and / or businesses.
• Snapchat – A photo and video sharing app, suitable for advertisers who target an audience of young people from 13 to 35 years old.
• Pinterest – a social network that allows you to share and sell services and products, mainly but not only in the field of art and design. Pinterest is suitable for advertisers who target female audiences.

# 4 You should invest in messages that will be engraved on your memory: When drafting your ads, it is important to choose the right words that will make your customers feel something. Not many people know this, but negative messages are much more likely to be etched in our memory and motivate us to take action compared to positive messages. This is because, at the base of human nature, there is an innate urge to avoid pain (a.k.a. Freud’s Pleasure Principle).

# 5 It’s important to track, analyze and manage your sponsored advertising budget: To enjoy a high ROI in sponsored campaigns, it is very important to spend time tracking, analyzing and managing the budget distributed throughout the campaigns, and answer the following questions:

• Which ads and campaigns are the most successful?
• Are there any other relevant audiences worth contacting?
• Which channels and advertising platforms yield more results?

# 6 It is highly recommended to read, perceive and understand data: In a sponsored advertising campaign, there is no need to reach conclusions based on instincts or wishes since data is accessible to advertisers in the tracking and analytics interfaces of the advertising systems themselves (e.g., Facebook’s Power Editor and Google Analytics). To get the most out of your advertising campaign, you need to know and be familiar with all the data, including how the product is sold, what the advertising expenses are, how much revenues come from each sale and, much more.